|"Authentic: 1 of undisputed origin; genuine 2. reliable, trustworthy"|
The Australian Oxford Dictionary
After returning from the library with a bag of full of inspiring business related books (I'm growing Ten Green Balloons) I've decided to feature a word a week here on the Ten Green Balloons Blog..
A word which encompasses my business values and how I want Ten Green Balloons to be perceived..
I'm also currently reading the Naked CEO by Alex Malley filled with great quotable quotes like this quote from Chapter One - Be Yourself
"There is one truth: being authentic is the master key to a positive life and career. Facades are a risky and exhausting business"